Nistec invests 2 million dollars in the Israeli startup Woojer – the group’s first investment in an Israeli startup with potential for production in Israel

Nistec, one of Israel’s leading groups in the electronic manufacturing (EMS) sector, announced an investment of 2 million dollars in the Israeli startup Woojer, which develops advanced sensing technologies (Haptic Feedback) for audio, gaming, and virtual-reality experiences.

This is the first investment by the Nistec Group in an Israeli startup, as part of a long-term strategy to invest in innovative companies with significant growth potential, combining breakthrough technology with advanced electronic manufacturing.

Woojer was founded in Israel and developed unique technology that transforms any experience of music, a movie, or a game into an experience that can be physically felt in the body. The company’s flagship products, the Woojer Vest and the Woojer Strap, are sold worldwide and have achieved success among gamers, musicians, and VR users.

Over the past three years, Woojer has recorded rapid growth and expanded its collaborations with global technology companies. Among other things, the company has cooperation agreements with Meta (Facebook) and with Epic Games, developer of the successful game Fortnite.

In addition, the company has global distribution agreements with major retail chains—Costco, Best Buy, and Sam’s Club—which distribute its products in key markets in North America and Europe, strengthening the brand’s penetration into the broader consumer market.

Recently, the company launched the Woojer MAT, an add-on for mattresses that enables users to feel sound and low frequencies, symbolizing the company’s entry into the wellness field.

Among Woojer’s existing investors are Dr. Eli Harari, founder of SanDisk, and Peter Chou, founder of mobile giant HTC—both among the most prominent figures in the global high-tech world.

The markets in which Woojer operates are expected to continue growing at an impressive rate of about 8% per year and to reach a total value of over 500 billion dollars by 2030.

Beyond the equity investment, Nistec also has direct business potential in the move: Woojer is examining the possibility of moving its manufacturing activity from China to Israel and is in contact with the Nistec North plant to explore trial-series production and mass production in Israel.

Yitzhak Nissan, Chairman of Nistec Group:

“The investment in Woojer expresses our commitment to promoting Israeli innovation and connecting advanced development with advanced manufacturing capabilities in Israel. We see Woojer as a clear example of the combination of creativity, engineering, and technology that drives an entire industry forward.”